IMARO SPORTS
PARKVIEW HIGH SCHOOL - ATHLETE: ELLIS APPLING
YOUR
BRAND.
YOUR
LEGACY.
A Full-Service Athlete Media & Branding Division
We don't just cover athletes — we build their brand, protect their image, and put their likeness to work long before the pros come calling.
The branding arm athletes didn't know they needed.
Operating under IMARO — Atlanta's creative media platform covering fashion, culture, and sport — IMARO Sports is a dedicated athlete media division built for the next generation. We work with a selective, limited roster of young male and female athletes to build their personal brand in their own likeness: professional media, compelling storytelling, and merchandise that turns their image into equity.
How We Find You
- Direct outreach to coaches, programs & AAU teams
- Community event presence & referral network
- Social media discovery & nominations
- Battle of the Athletes annual recruitment pipeline
- Parent & family referrals
Who We Work With
- High school & college athletes across all sports
- Male and female athletes — equal representation
- Rising local pros building pre-signing visibility
- Athletes with drive, discipline & a story to tell
- Families who understand the long game
One investment.
A full media identity.
Every athlete on the IMARO Sports roster receives a complete branding package covering professional photography, editorial features, and content built to elevate their profile — on and off the field.
due monthly at booking, month 2 & month 3
Package Includes
- Studio shoot — 2 looks (uniform + streetwear)
- Sports props & action styling on set
- Athlete interview (on camera)
- Parent/family interview
- IMARO editorial feature write-up
- Published digital spread in The Edit
- Social content package for athlete use
- Athlete sports card (collectible design)
- Athlete poster (print-ready file)
- Access to IMARO Sports merch line
- BTS content from shoot
- IMARO Sports roster listing
What to expect when you arrive.
All athlete shoots are held at our studio in Avondale Estates, GA. Athletes should arrive prepared with their uniform, team gear and sports props, and a second streetwear look that reflects their personal style. Shoot-to-publish turnaround is 2–3 weeks.
Athletes Bring
- Uniform or team jersey + bottoms
- Streetwear look (athlete's personal style)
- Signature sports props (ball, gear, equipment)
- Confidence — the rest is on us
We Provide
- Professional studio lighting + set design
- Photographer + BTS coverage
- On-camera interview setup
- Parent/family interview space
- Full editorial direction
Their likeness.
Their name. Their revenue.
IMARO Sports creates athlete-branded merchandise that puts the athlete's image to work beyond the shoot. Every product is designed under the IMARO Sports label — with the athlete's personal brand front and center.
Athlete Sports Cards
Collectible-design cards featuring shoot imagery, stats, and IMARO Sports branding — for sale and signings.
Custom T-Shirts
Athlete name & likeness tees under the IMARO Sports imprint — built for fans, families, and the signing table.
Hats & Headwear
Branded caps featuring athlete name, sport, and IMARO Sports logo — versatile merch that moves at events.
Athlete Posters
Print-quality editorial poster from the shoot — available for sale and featured at the annual signing event.
Hoodies
Athlete-branded hoodies combining their likeness with IMARO Sports streetwear aesthetics — premium, limited runs.
Athlete Bundle Packs
Curated fan packs combining card + poster + tee — ideal for events, giveaways, and family orders.
Battle of the Athletes.
One day. Every year.
Once a year, IMARO Sports brings the roster — and the community — together for Atlanta's biggest youth athlete event. A full-day celebration of sport, culture, and emerging talent.
BATTLE OF
THE ATHLETES
Presented by IMARO Sports & Mr. Goodwood Bats
Competitive games, live content creation, a signing experience, and an open marketplace — all built around the athletes we represent. Male and female athlete competitions, major and minor athlete appearances, food vendors, merch vendors, and a signing table for cards and posters.
Event Experience
- Male & female athlete competitions
- Signing table: athlete cards & posters
- Live content creators on site
- Food vendor marketplace
- IMARO Sports merch vendor booths
- Minor & major athlete appearances
- Mr. Goodwood Bats activation
Media & Coverage
- Full event media coverage by IMARO Sports
- BTS content for social & YouTube
- Athlete spotlight moments on camera
- IMARO Unfiltered event episode
- Live social amplification throughout
- Post-event editorial feature in The Edit
Be part of something building.
Battle of the Athletes and the IMARO Sports platform offer targeted sponsorship access to Atlanta's youth sports audience — athletes, parents, coaches, and community supporters who show up and spend.
- Top billing in all event promotions
- Custom branded activation area
- Logo on athlete merch & cards
- IMARO Sports editorial feature
- Full event social & media presence
- Signing table naming rights
- Vendor booth or activation at event
- Logo in IMARO Sports promotions
- Social shoutouts across platforms
- Brand mention in event coverage
- Merch placement or co-branding option
Ready to build
your brand?
IMARO Sports works with a selective roster of athletes. If you're ready to invest in your image, your story, and your future — we want to hear from you.
Submit an Inquiry
